My professional STRENGHTS span three
distinct areas: business, technology, and creative.
my strengths are grounded in my ability to integrate
different disciplines to produce innovative solutions.
my qualifications are reflected through the diversity
of my career involvements and accomplishments.
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| AHG INTERNATIONAL — established U.S. office for leading Russian agribusiness consortium; focus on trade, technology transfer, investment, development, operations and management turnarounds in the Russian agriculture sector. |
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| FermaVita — led planning, financing, product development, production, sales, online marketing, and distribution of novel "BioDrink" beverage products. |
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| SKOOP! — produced an EXT JS Ajax Framework website for mobile coupon marketing startup. |
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| m-ludens — wireless application development for a wide range of mobile platforms (iPhone, Android, FlashLite, RIM). |
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| educatorsource — concept and business model of a knowledge management portal in the K-12 education space. |
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| netc-leap — conceived and produced an award-winning website (ASP.NET, SQL, Flash Media Server, Dynamic Flash); directed all creative, including production of video content (scripting, shooting in Europe, post-production). |
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| CTC MEDIA — developed projects and strategic relationships for CTC-TV, one of Russia’s leading television networks (part of NASDAQ:CTCM media holding group).
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| sonificator — founded sound design studio to pioneer "soundscaping" techniques (original composition for multi-layer, interactive Web audio environments). |
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| MUSIC TELEVISION — developed concept pilots and localized existing programs (such as "Extreme Sports"); produced video news reports from "KaZantip '99" music festival. |
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Bertelsmann Music Group — reporting to president of
BMG Europe, conducted due diligence and structured music channel joint-venture with Russia's CTC-TV; assisted head of corporate A&R with developing portfolio of local talent. |
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| PAVEL KASHIN — managed top Russian recording artist ("pop star" with 16 released albums, 7 top-ten hits, and over 500,000 in album sales); produced English-language material for release in the U.S. market.
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| CAESAR'S ENTERTAINMENT — assisted VP of New Business Development with bid proposal for new $450M entertainment complex (valuation, financing, competitive analysis, strategic positioning); presented to Mayor's office of Detroit. |
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| Playboy Enterprises — led case team project to assess Playboy's magazine publishing operations in Central Europe; case study subsequently published and used in curriculum at Northwestern University's Kellogg School of Management. |
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| New TV — launched and produced weekly Russian-language television program in the Boston market; led a grassroots publicity campaign, gaining high profile political endorsements (late Sen. Edward Kennedy), community support, corporate sponsorships; managed a 20+ person production team. |
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| BBC WORLD SERVICE — headed turnaround of a BBC-licensed publishing joint venture in Russia; managed production, market release, distribution, and cross-promotion initiatives with the British Council and Soros Foundation. |
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| 2010 - |
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Boston
Amsterdam
Chicago |
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| 2008-2010 |
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| Boston |
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| 2007-2008 |
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| New York |
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| 2003-2006 |
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Boston
Latin America
Europe |
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| 1999-2003 |
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New York
Russia
India |
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| 1998-1999 |
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Moscow
Sweden
U.K. |
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| 1996-1998 |
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| Chicago |
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| 1992-1995 |
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Russia
Eastern Europe
CIS |
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| 1989-1992 |
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Boston
Latin America
Europe |
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| 1985-1989 |
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| Worcester |
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IMAGESURGE, INC.
Founder
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ALSHINE RESOURCE GROUP
Principal
Consulting engagements focused on general marketing strategy, brand development, promotion campaigns, creative, and online, mobile, and cross-media production. |
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CONDUCTOR GLOBAL CORPORATION
Chief Marketing Officer
Headed corporate marketing, product marketing, and creative functions for a start-up developing mobile workforce collaboration, sales force enablement, and mobile channel marketing solutions.
Spearheaded company’s enterprise mobility consulting practice.
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NETC
Director of Marketing, e-Business Development, Creative
Directed marketing operations, including a 10+ team, achieving key objective of establishing a differentiated industry position. Instituted full spectrum of online marketing functions, enabling major expansion of customer acquisition and conversion opportunities.
Managed creative, transforming corporate brand across all new and traditional media channels, establishing it as a core competitive differentiator; conceived and produced an industry-leading, award-winning website, creating the company’s flagship marketing platform. |
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Global equity advisors
New Media Strategist
Spearheaded new media focus at this early-stage VC incubator fund; projected technology trends, identified opportunities, shaped strategy and product development.
Led launch of an IT outsourcing venture, successfully implementing model of offshore technical and creative resource management.
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EF EDUCATION
Country Manager
Headed key business unit (within firm’s $650M global operation) in markets of Russia and CIS; managed offices in Moscow and St. Petersburg with a 20+ total staff and full P/L responsibility. |
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BBG INDUSTRIES, INC.
Managing Director
Opened Moscow office. Consulted Western companies operating in emerging markets of Russia and Eastern Europe; identified partners, conducted due diligence, negotiated deals; projects spanned media, technology, construction, consumer goods and retail sectors.
Formed technology-transfer joint venture servicing Russia’s two leading industrial consortiums (Norilsk Nickel and Prokopevsk Ugol), generating over $5M within the first year.
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IMAGING TECHNOLOGY
International Business Development Manager
Managed key international markets and the company’s entire global distribution network, spanning 25+ organizations across Europe and Asia; consistently surpassed regional sales objectives.
Led company's expansion into emerging markets of Brazil, Argentina, Chile, Eastern Europe and Russia, attaining dominant market positions. |
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