I offer strengths in three distinct areas: business, technology, and creative.
Drawing upon a broad range of skills, I am able to
integrate different disciplines to deliver innovative
solutions and implement multifaceted strategies in
challenging environments.
These qualifications are reflected throughout my diverse
mix of professional involvements and accomplishments.
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| m-ludens — exploratory involvement focused on wireless technologies and emerging mobile development platforms (Adobe’s FlashLite 3, Google’s Android, iPhone's UI design). |
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| consulting — Consulting engagements focused on marketing strategy, brand development, advertising creative, online and mobile marketing, and cross-media production. |
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| educatorsource.net — developed concept and business model for an education-sector knowledge management portal, employing a wide range of content aggregation technologies, taxonomy architecture, and professional collaboration tools. |
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| netc-leap — conceived, defined technology framework (ASP.NET, SQL, Flash Media Server, Dynamic Flash), and managed production of this award-winning website; directed creative, including production of video assets. |
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| sonificator — founded sound design studio to pioneer "soundscaping” (original composition, multi-layer, interactive Web audio environments) techniques and software tools. |
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| CTC MEDIA — developed business opportunities and strategic relationships at CTC-TV, one of Russia’s leading television networks, owned by this (NASDAQ:CTCM) media holding group.
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| MUSIC TELEVISION — developed concept pilots and localized existing programs ("Extreme Sports"); produced video news reports from "KaZantip '99" music festival. |
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Bertelsmann Music Group — reporting to President of
BMG Europe, conducted due diligence in support of BMG's entry into the Russian market. Led development of music channel joint venture with CTC-TV entertainment television network; assisted head of corporate A&R with developing portfolio of local talent. |
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| PAVEL KASHIN — managed Russian music artist ("pop star" with 16 released albums, 7 top-ten hits, and over 500,000 in album sales); produced English-language material for release in the U.S. market. |
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| HARRAH'S ENTERTAINMENT — assisted VP of New Business Development on bid proposal for new $450M entertainment complex (valuation, financing, competitive analysis, strategic positioning); presented to Mayor's office of Detroit. |
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| Playboy Enterprises — led case team on assignment to study company's magazine publishing operations in Central Europe; managed a wide range of PR initiatives (news releases, interviews, meetings with high profile political and business leaders). Published case study, subsequently used in curriculum at the Kellogg School of Management. |
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| New TV — launched the first Russian-language television program in the Boston market. Conceived and produced a weekly show. Led a grassroots publicity campaign, gaining high profile political endorsements (U.S. Sen. Edward Kennedy), community support, and corporate sponsorships; managed a 20+ person production team. |
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BBC WORLD SERVICE — responsible for turnaround a
BBC-licensed publishing joint venture in Russia; managed production, market release, distribution and cross-promotion initiatives with the British Council and Soros Foundation. |
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| 2008 |
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| Boston |
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| 2007-2008 |
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| New York |
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| 2003-2006 |
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Boston
Latin America
Europe |
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| 1999-2003 |
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New York
Russia
India |
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| 1998-1999 |
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Moscow
Sweden
U.K. |
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| 1996-1998 |
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| Chicago |
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| 1992-1995 |
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Russia
Eastern Europe
CIS |
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| 1989-1992 |
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Boston
Latin America
Europe |
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| 1985-1989 |
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| Worcester |
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ALSHINE RESOURCE GROUP
Principal
Consulting engagements focused on marketing strategy, brand development, advertising creative, online and mobile marketing, and cross-media production; recent clients included Japanese eyewear manufacturer, European medical devices supplier, mobile technologies start-up, children’s education and enrichment center in Chicago. |
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CONDUCTOR GLOBAL CORPORATION
Chief Marketing Officer
Headed corporate marketing, product marketing, and creative functions for a start-up developing mobile workforce collaboration, sales force enablement, and mobile channel marketing solutions.
Spearheaded company’s enterprise mobility consulting expertise (leveraging mobile solutions within business operations to lower costs, optimize services delivery, increase productivity).
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NETC
Director of Marketing, e-Business Development, Creative
Directed marketing operations, including a 10+ team, achieving key objective of establishing a differentiated industry position. Instituted full spectrum of online marketing functions, enabling major expansion of customer acquisition and conversion opportunities.
Managed creative, transforming corporate brand across all new and traditional media channels, establishing it as a core competitive differentiator; conceived and produced an industry-leading, award-winning website, creating the company’s flagship marketing platform. |
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Global equity advisors
New Media Strategist
Spearheaded new media focus at this early-stage VC incubator fund; projected technology trends, identified opportunities, shaped strategy and product development.
Led launch of an IT outsourcing venture, successfully implementing model of offshore technical and creative resource management.
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EF EDUCATION
Country Manager
Headed key business unit (within firm’s $650M global operation) in markets of Russia and CIS; managed offices in Moscow and St. Petersburg with a 20+ total staff and full P/L responsibility. |
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BBG INDUSTRIES, INC.
Managing Director
Opened Moscow office. Consulted Western companies operating in emerging markets of Russia and Eastern Europe; identified partners, conducted due diligence, negotiated deals; projects spanned media, technology, construction, consumer goods and retail sectors.
Formed technology-transfer joint venture servicing Russia’s two leading industrial consortiums (Norilsk Nickel and Prokopevsk Ugol), generating over $5M within the first year.
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IMAGING TECHNOLOGY
International Business Development Manager
Managed key international markets and the company’s entire global distribution network, spanning 25+ organizations across Europe and Asia; consistently surpassed regional sales objectives.
Led company's expansion into emerging markets of Brazil, Argentina, Chile, Eastern Europe and Russia, attaining absolutely dominant competitive positions. |
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