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| m-ludens — exploratory involvement focused on wireless technologies and emerging mobile development platforms (Adobe’s FlashLite 3, Google’s Android, iPhone's UI design). |
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| consulting — short-term consulting projects focused on business strategy, international marketing, branding and creative development, within both traditional and online environments; recent clients included Japanese eyewear manufacturer, European medical devices supplier, children’s education center in Chicago, online B2C start-up. |
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| educatorsource.net — developed concept (technology platform, content strategy, creative) and business model for an education-sector knowledge management portal, employing latest content aggregation technologies (RSS, Wiki, Weblogs, Open Journal, YouTube, Flickr, Podcasts), taxonomy-based architecture, and professional collaboration tools. |
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| netc-leap — conceived, conceptualized, defined technology framework (ASP.NET, SQL, Flash Media Server, Dynamic Flash), and managed production of this industry-leading website; directed creative, including production of video assets. |
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| sonificator — founded experimental sound design studio to pioneer "soundscaping” techniques (multi-layer, interactive Web audio environments, with original music composition) and enabling software technologies. |
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| CTC MEDIA — developed new business opportunities and managed joint-venture relationships for CTC-TV, Russia’s leading satellite television network (10% market-share and recent NASDAQ IPO). |
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| MUSIC TELEVISION — developed concept pilots and localized existing programs (i.e."Extreme Sports"); produced video news reports from "KaZantip '99" music festival. |
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| Bertelsmann Music Group — conducted due diligence in support of BMG's entry into the Russian market. Identified strategic partners, structured proposal for music channel joint venture with major TV network, assisted head of corporate A&R on developing local talent portfolio; reported to President of BMG Europe. |
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| PAVEL KASHIN — managed successful Russian "pop star" music artist (with 16 released albums, 7 top-ten hits, and over 750,000 in album sales); produced English-language material for release in the U.S. market. |
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| HARRAH'S ENTERTAINMENT — assisted VP of New Business Development on bid proposal for new $450M entertainment complex (valuation, financing, competitive analysis, strategic positioning); presented to Mayor's office of Detroit. |
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| Playboy Enterprises — led case team on assignment to evaluate company's publishing operations in Poland and the Czech Republic; case study adapted for use in curriculum at the Kellogg School of Management, Northwestern University. |
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| New TV — launched the first Russian-language television program in the Boston market. Developed concept and produced weekly show. Executed a grassroots publicity campaign, gaining key political endorsements and community support. Secured corporate sponsorships, negotiated content licensing, managed a 20+ person production team. |
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| BBC WORLD SERVICE — assumed operational responsibility to turnaround a BBC-licensed joint venture in Russia. Oversaw production, directed market release publicity (radio, television, print), negotiated distribution and cross-promotion initiatives with the British Council and Soros Foundation. |
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| 2008 |
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| Boston |
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| 2007-2008 |
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| New York |
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| 2003-2006 |
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Boston
Latin America
Europe |
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| 1999-2003 |
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New York
Russia
India |
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| 1998-1999 |
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Moscow
Sweden
U.K. |
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| 1996-1998 |
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| Chicago |
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| 1992-1995 |
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Russia
Eastern Europe
CIS |
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| 1989-1992 |
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Boston
Latin America
Europe |
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| 1985-1989 |
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| Worcester |
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ALSHINE RESOURCE GROUP
Principal/Consultant
Consulting engagements focused on business strategy, international marketing, branding and creative development; recent clients included: Japanese eyewear manufacturer, European medical devices supplier, online B2C start-up, children’s education center in Chicago. |
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CONDUCTOR GLOBAL CORPORATION
Chief Marketing Officer
Headed marketing, product marketing, and creative functions for a start-up focused on mobile technology based workforce collaboration, field service and sales force enablement, virtual office, and mobile channel marketing solutions.
Spearheaded development of company’s enterprise mobility expertise (leveraging mobility within business operations to lower costs, optimize services delivery, increase productivity).
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NETC
Director of Marketing, e-Business Development, Creative
Directed marketing strategy, research and analysis, lead generation, direct marketing, collateral production, promotion, public relations, corporate communications, along with a 10+ team of designers, web developers, writers, and publicists.
Instituted full spectrum of online marketing functions (paid and organic SEO, direct email and rich media advertising campaigns, affiliate and viral marketing, web-based CRM, performance metrics and ROI analytics) for Internet-space customer acquisition and conversion.
Directed creative, transforming corporate brand across all new and traditional marketing media (catalogs, print collateral, direct mail, newsletters, email and rich media campaigns, multimedia tradeshow exhibits, cd-roms); conceived and produced an industry-leading web presence, creating the company’s flagship marketing platform. |
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Global equity advisors
New Media Strategist
Managed new media and technology ventures for this early-stage VC incubator fund. Projected technology trends, identified opportunities, analyzed business plans, negotiated and structured transactions; shaped business strategy, product development, and operations management.
Launched an IT outsourcing joint venture, successfully implementing novel competitive model of networking offshore technical resources and creative talent.
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EF EDUCATION
Country Manager
Headed key business unit (within company’s $650M global operation) in Russia and the CIS with
full P/L responsibility. Led major regional expansion (strategic planning, partner development, sales channel management, human resources, operations, financial controls); managed offices in Moscow and St. Petersburg with a 20+ staff. |
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BBG INDUSTRIES, INC.
Managing Director
Opened Moscow office. Consulted Western companies operating in markets of Russia and Eastern Europe. Sourced business development opportunities, identified partners, conducted due diligence, negotiated deals; projects spanned media and telecommunications sectors, retail, software, energy, and government privatization initiatives.
Formed technology-transfer joint venture servicing Russia’s two leading industrial consortiums (Norilsk Nickel and Prokopevsk Ugol), generating nearly $10M within the first year.
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IMAGING TECHNOLOGY
International Business Development Manager
Managed international sales territories and company’s distribution network, spanning 25+ organizations across Europe and Asia. Led company's expansion into emerging markets of Brazil, Argentina, Chile, Eastern Europe and Russia. Consistently exceeded regional sales objectives; twice promoted to become firm’s youngest manager.
Developed major OEM opportunities, mobilizing corporate R&D, engineering, product marketing, and support resources to deliver advanced machine vision and image analysis solutions. |
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